Marque of the Month
Oldsmobile
     January

was formed in 1897 by Ransom Eli Olds.
was the first in the world to mass-produce an automobile (the curved dash runabout).
was purchased by General Motors in 1908. 
was the technology leader for GM from the '30s through the '70s. 
was positioned above Pontiac and below Buick on the GM division ladder. 
was closed after the lifecycle of the 2002 Bravada and Alero ended in 2005

a1947_Oldsmobile_Dynamic_76.jpg (69800 bytes)

a1951_Oldsmobile_Holiday_98.jpg (69698 bytes)

a1957_Oldsmobile_98_Holiday.jpg (98123 bytes)

a1959_Oldsmobile_98.jpg (2872689 bytes)

a1962_Oldsmobile_Starfire.jpg (80271 bytes)

a1964_Oldsmobile_Cutlass.jpg (87964 bytes)

1947 Dynamic 76

1951 Holiday

1957 Ninety Eight

1959 Ninety Eight

1962 Starfire

1964 Cutlass

a1965_Oldsmobile_98_Holiday.jpg (92845 bytes)

a1966_Oldsmobile_Dynamic_88.jpg (63747 bytes)

a1966_Oldsmobile_Toronado.jpg (41126 bytes)

a1967_Oldsmobile_Cutlass_Supreme.jpg (65989 bytes)

a1967_Oldsmobile_Toronado.jpg (342602 bytes)

a1968_Oldsmobile_Toronado.jpg (65356 bytes)

1965 Ninety Eight

1966 Dynamic 88

1966 Toronado

1967 Cutlass Supreme

1967 Toronado

1968 Toronado

a1970_Oldsmobile_Toronado_GT.jpg (340432 bytes)

a1971_Oldsmobile_Delta_88.jpg (333350 bytes)

a1972_Oldsmobile_442.jpg (50047 bytes)

a1972_Oldsmobile_Toronado.jpg (48540 bytes)

a1973_Oldsmobile_98.jpg (143477 bytes)

a1978_Oldsmobile_Toronado_XS.jpg (62532 bytes)

1970 Toronado GT

1971Delta 88

1972 Cutlass 442

1972 Toronado

1973 Ninety Eight

1978 Toronado XS

a1981_Oldsmobile_Toronado.jpg (954110 bytes)

a1984_Calais_Hurst-Olds.jpg (1956022 bytes)

a1985_Oldsmobile_Cutlass_Cruiser.jpg (96501 bytes)

a1989_Oldsmobile_98.jpg (1466545 bytes)

a2000_Oldsmobile_Intrigue.jpg (344818 bytes)

a2002_Oldsmobile_Bravada.jpg (88287 bytes)

1981 Toronado

1984 Calais Hurst/Olds

1985 Cutlass Cruiser

1989 Ninety Eight

2000 Intrigue

2002 Bravada


The 1966 Toronado was the first American mass-produced front-wheel-drive automobile since the Cord (1929-1937).  The Toronado paid homage to the Cord 810 in some styling features (the roofline, hidden headlights and the "drilled" wheels). 
 
Did You Know?
  • Oldsmobile had a "companion" division for one year only (1929), the Viking.

  • The company was officially known as the Olds Motor Works until 1942.

  • Ransom Eli Olds left Olds Motor Works in 1904 to found Reo Motor Car Company.

  • The song "In My Merry Oldsmobile" was written about the curved dash runabout. 

  • The group REO Speedwagon is named after a product of Ransom's second company.

  • The Cutlass model line was often the sales leader for all American cars in the '70s.


© 2001 San Francisco Historical Automobile Society, P.O. Box 880233, San Francisco, CA 94188-0233