Marque of the Month
Cadillac
January     

was founded by Henry Ford in 1901 as The Henry Ford Motor Company.
was renamed Cadillac Motor Company in 1902, after Henry Ford left.
was run by Henry Leland from 1902 - 1917, when he left to start Lincoln Motors.
was given the Dewar prize for the industry first of using interchangeable parts in 1908.
was purchased by General Motors in 1909.
was the first automobile to have an electric starter as standard, in 1912.

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1916 Hearse

1941 60 Special

1949 Fleetwood

1951 Series 62

1953 Fleetwood

1956 Fleetwood

1957 Coupe deVille

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1958 60 Special

1959 Series 62

1960 Eldorado

1961 Coupe deVille

1962 Fleetwood Limo

1964 Fleetwood

1966 de Ville

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1967 de Ville

1968 Eldorado

1972 Sedan de Ville

1974 Eldorado

1976 Fleetwood

1979 Eldorado

1985 Seville

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1985 Cimarron

1988 Brougham d'Elegance

1993 Allante

1997 Eldorado

2002 de Ville


Cadillac started out as The Henry Ford Motor Company, was run by Henry Leland (who went on to found Lincoln Motors), became a top rival to their companies, and set the luxury car standard for most the 20th century.  Cadillacs were usually a bit flashier than the other luxury marques (Packard, Marmon, Lincoln), but in the 1950's flash took to new heights in the age of fins, chrome and "Dagmars."

Things toned-down a bit in the 1960's, and as the 1970's closed, fuel prices and demographic trends make Cadillacs less of a world standard and more of a reflection of the past.  In the late 1980's and 1990's Cadillac fought back with innovations and an embrace of more modern sensibilities, with an American flavor.  Cadillac even went with the times and introduced a truck/SUV at the turn of the new millennium.

 

Did You Know?
  • The slogan "Standard of the World", first used in 1908, refers to the award for precision.
  • Cadillac stopped making four-cylinder engines in 1914, in favor of V-8's.
  • Cadillac introduced the world's first-ever production V-16 in 1930.
  • Cadillac made dual brake hydraulics standard in 1962.
  • Cadillac offered airbags in 1974.
  • Cadillac introduced the world's first transverse FWD V-8 in 1985.


© 2002 San Francisco Historical Automobile Society, P.O. Box 880233, San Francisco, CA 94188-0233