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was created in 1927 as a junior companion make to Cadillac.
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was the first Harley Earl design for General Motors.
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was powered by it's own V-8 from 1927-1930.
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was critical to the survival of Cadillac during the Great Depression.
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was discontinued after the 1940 model year.
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1934 350
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1937
Series 50
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1938
Series 50
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1939
Series 50
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1940 Series
50
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1940 Series 52
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The LaSalle was one of the companion makes that GM President Alfred Sloan had created in the mid-to-late
1920s (Buick had Marquette from 1929-1930, Oldsmobile had Viking from 1929-1930, and Pontiac was actually the companion make to Oakland, which was last made in 1931). The companions were create to fill the perceived price gaps between Chevrolet, Oakland, Oldsmobile, Buick and Cadillac. LaSalle lasted the longest because it's
existence gave Cadillac dealers a less-expensive vehicle to sell during the darker days of the Great Depression.
Probably LaSalle's greatest legacy is the role it played in bringing Harley Earl to General Motors. When Larry Fisher hired Harley Earl to design the 1927 LaSalle, it was supposed to be for just the one model, but the results were so successful that Earl stayed with GM for 32 years, and founded the GM design department, the "Art and Colour Section" (which was the first in-house styling operation for an American automobile manufacturer). The 1927 LaSalle was patterned after the Hispano-Suiza, and had two-tone exteriors. Later LaSalles were also know for their style.
Eventually, the price difference between the LaSalle, Buick and Cadillac grew so small that LaSalle's sales volume did not justify the expense of the
separate dies. In 1941 the Cadillac Series 61 replaced the LaSalle, and increased sales by more than 6,000, making up 50% of the total Cadillac sales of 1941.
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