November 2011

Marque of the Month of November

Imperial

was made a separate Chrysler Corporation division in 1955.

was positioned as a rival to Cadillac and Lincoln.

was the only Chrysler division to use body & frame construction in 1960-1966.

was merged back into the Chrysler division in 1975.

was last produced in 1993.


f1953_Chrysler_Imperial.jpg (96707 bytes) f1956_Imperial_Southampton.jpg (680382 bytes) f1959_Imperial_LeBaron.jpg (42512 bytes) f1960_Imperial_Crown.jpg (660160 bytes) f1961_Imperial_Crown.jpg (81206 bytes) f1962_Imperial_Crown.jpg (59820 bytes) f1963_Imperial_Custom_Southampton.jpg (88541 bytes) f1964_Imperial_Ghia_Limousine.jpg (98468 bytes)

1953 Custom

1956 Southampton

1958 Crown Limo

1959 Le Baron

1960 Crown

1961 Crown

1962 Crown

1963 Southampton

1964 Ghia Limousine

f1965_Imperial_LeBaron.jpg (93327 bytes) f1966_Imperial_Crown.jpg (62731 bytes) f1967_Imperial_Crown.jpg (83072 bytes) f1968_Imperial_Crown_Convertible.jpg (88142 bytes) f1969_Imperial_LeBaron.jpg (1987820 bytes) f1972_Imperial_LeBaron.jpg (2584527 bytes) f1981_Imperial.jpg (2406614 bytes)

1965 Le Baron

1966 Crown

1967 Crown

1968 Crown

1969 Le Baron

1972 Le Baron

1977 Le Baron

1981 Coupe

1993 Imperial

Imperials had been the top-of-the-line Chrysler Division models from 1926 through 1954.  In order to better compete against Cadillac and Lincoln, the Imperial division of Chrysler Corporation was formed in 1954 to field a car in the 1955 model year.  Imperial never outsold Cadillac, and only outsold Lincoln once, in 1957.

The 1957-1963 models were along the highly-styled Cadillac lines, while the 1964-1968 models looked much like the contemporary Lincolns.  In 1969, Imperials started sharing sheet metal with Chrysler division cars, and in 1976 Imperial was again the top-of-the-line model in the Chrysler Division line.


Did You Know?

  • The 1955 Chrysler 300 used the Imperial grille.

  • The "gun-sight" tail lights were an Imperial feature from 1955-1963.

  • The fins of the 1961 Imperials were the tallest, two years after Cadillac's peak.

  • The 1961-1963 Imperials featured free-standing headlamps.

  • The designer of the 1964 Imperial, Elwood Engle, also designed the 1961 Lincoln.

 


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